| One of the many strengths of El-Mashreq
is the ability to see the "big picture" and work with the client
from beginning to end to develop a long range web marketing strategy for
getting the most from the Internet. With years of public relations and marketing
experience, our staff will comprehensively research the client and your
competition, help define short and long term goals and strategy, write a
strategic marketing plan, and, most importantly, implement and track the
success of that strategy. Our desire is to have a long term relationship
with all clients where new ideas and strategies are implemented on a regular
basis. If you're not sure where to begin with your corporate strategy and
would like to spend some time talking to a marketing expert about what you
can do, give us a call - (202) 419-1190.
With a Purpose
|At El-Mashreq, we focus on identifying,
reaching, retaining and motivating your customers. Whether you want to raise
brand awareness, drive sales, acquire leads or retain current customers,
we deliver the strategies, programs and tools to get you more business,
more sales and more value for your marketing budget.
Planning begins with setting relevant objectives, benchmarks and metrics
for success. We’ll review your existing programs and marketing materials,
identify strategies to leverage them in the online environment and create
new and innovative ways to meet your goals
|Whether your program objectives are direct
response or branding, we begin in advance of the campaign, documenting baseline
measurements and asking how we will gauge the success of this effort.
What metrics are most meaningful for this effort?How will we measure
success for this program?
How will this data be used to improve results?
Once these benchmarks are established and the analytic tools are in place,
we define cost-per-lead, cost-per-action, conversion events and other
key metrics that will be tracked the length of your program and analyzed
for future planning purposes.